- Andrea Isabel Blanco
- Apr 15
- 4 min read
You’re five minutes into writing a pitch deck. Then Slack pings: a teammate can’t find a doc. You pause. You find it. You send it. No big deal.
Then another ping: a client wants a small edit on a proposal. You think, “It’ll take 2 minutes.” You open it. You make the change. You export the PDF. Again—no big deal.
Now it’s 11:37 a.m. Your deck is still half-written. You’re behind schedule. And you’ve done none of the high-leverage work you planned.
Welcome to the “Let Me Just Do It” trap.
This trap doesn’t hit bad founders. It hits good ones—especially those who are fast, capable, and moving fast.
In this article, we’ll explore how the “Let Me Just Do It” reflex hurts your company, why it happens even after hiring help, and how to finally get out of the loop.
1. What Is the “Let Me Just Do It” Trap?
It’s the reflex to handle a task yourself—even when you know it could be delegated.
It sounds like:
“I’ll just forward this myself.”
“It’s faster if I do it now.”
“They might get it wrong.”
“I don’t have time to explain.”
And it shows up in everything from scheduling meetings to fixing Google Docs to updating investor memos.
Here’s the problem: Every one of those “just do it” moments robs you of your real job—thinking, leading, and building.
2. Why Founders Fall Into the Trap (Even After Hiring Help)
We’ve supported dozens of founders at EVA Works. Here are the four most common reasons they stay stuck in the trap:
A. Speed Bias
You’re fast. Delegating feels slower. So you do it now to keep momentum.
But over time? You’ve trained your team to expect that you will handle everything urgent. You’re not saving time—you’re guaranteeing you’ll be the bottleneck.
B. Perfectionism
You think you’ll have to redo it anyway.Or you don’t want to explain how to do it right.
But without delegation, no one ever learns how to meet your standards. You’re choosing control over growth.
C. Guilt
You feel bad giving someone a task that’s “small.”You want to be seen as helpful, available, or “in the trenches.”
But doing everything yourself doesn’t make you a better leader—it makes you an overextended one.
D. Identity
Your success so far came from doing everything.Letting go feels like losing your edge.
But as your company grows, your job shifts. You don’t scale by doing—you scale by deciding.
3. Why It’s a Real Problem
The “just do it” habit feels harmless. But it adds up fast.
Here’s what it actually costs you:
Lost Focus: You lose momentum every time you context-switch
Time Drain: 5 minutes here, 8 minutes there… adds up to hours a day
Team Dependency: If you keep stepping in, your team never levels up
Founder Resentment: Eventually, you’ll get frustrated by work you didn’t have to do
Delayed Growth: You’re stuck in admin while strategy gets postponed
It’s not just a bad habit. It’s a growth ceiling.
4. What Effective Delegation Actually Looks Like
Good delegation isn’t just handing off tasks. It’s designing systems that work without you.
Let’s walk through what that looks like with an Executive Virtual Assistant (EVA):
A. Delegate Outcomes, Not Steps
Instead of saying:“Can you reply to this email with this sentence?”
Say: “Handle client emails like this unless it needs my approval.”
You’re giving principles, not micromanaging.
B. Build a “Let Me Show You Once” Mindset
Document it, record it, or walk through it live.Yes, it takes more time upfront—but it saves 100x in the long run.
Use voice notes. Use screen recordings. Use bullet points. Just get it out of your head.
C. Create Escalation Rules
Many founders avoid delegation because they fear being blindsided.Solution: set clear lines.
For example:
"Loop me in if it involves contracts."
"Escalate if the client is unhappy."
"I want to approve any new tool purchases."
Now your assistant isn’t guessing. You’re protected and delegated.
D. Use Templates and Systems
You shouldn’t write the same type of email more than once. Build a bank of templates your EVA can use.
Or better—ask them to build it with you.
You don’t have to delegate perfectly. You just have to start—and iterate.
5. What to Offload First (Even If You’re Skeptical)
Not sure where to begin? Start here:
Inbox triage: Your EVA checks and flags only what matters
Meeting prep + follow-up: Let them draft notes, summaries, and reminders
Calendar control: No more scheduling ping-pong
Repetitive formatting: Decks, job posts, proposals—all fair game
Internal project updates: Let them pull updates, assign next steps, and keep tools updated
You’ll gain back not just time—but clarity.
6. How to Catch Yourself (And Interrupt the Reflex)
Try this simple 5-day challenge.
Every time you think “I’ll just do it…” pause and ask:
Does this really require my brain?
Could someone else do it with a bit of direction?
What would it take to delegate this forever?
Then either:
Record a voice note of how to do it
Add it to a delegation list
Slack your EVA with a note to systemize it
You’ll be shocked how much of your day was filled with work you don’t need to be doing.
Final Thought
“Let me just do it” might feel like a strength.But as a founder, it’s often what’s keeping you from scaling.
You don’t win by doing everything. You win by creating a business that runs well without you doing everything.
So the next time that small request lands in your inbox…Don’t respond.Don’t jump in.Don’t fix it.
Instead, pause—and delegate with intent.
Because your time isn’t just valuable—it’s directional. And your team will follow whatever pace you set.
