- Andrea Isabel Blanco
- Apr 27
- 4 min read
One of the first things a founder says after onboarding a Virtual Executive Assistant is:
“I can’t believe how much time I’m getting back.”
For most, that’s 8–15 hours a week. Meetings rescheduled, inboxes triaged, reports prepped, recurring tasks offloaded.
But then comes the quiet realization:
“Now that I have the time… what should I actually do with it?”
Because time on its own isn’t valuable. Time plus intention is. And if you don’t have a clear plan for how to reinvest that time, you’ll find it disappearing fast—absorbed by Slack threads, low-leverage decisions, and inbox drift.
This article will show you how to avoid that trap.
1. The Danger of “Filling Time with Work”
Just because something is on your to-do list doesn’t mean it deserves your reclaimed hours.
Many founders make the mistake of using their freed-up time to:
“Catch up” on tasks that don’t drive the business
Say yes to more meetings
Spend more time tweaking, editing, and reviewing
Jump back into things they should be delegating
The goal of offloading isn’t to do more of the same. It’s to upgrade what you’re spending time on entirely.
2. How Top Founders Reinvest Their Time
At EVA Works, we’ve seen the highest-performing founders reinvest their saved time into five key areas:
A. Strategic Thinking
Revisit your product roadmap
Think 6–12 months ahead
Identify new growth channels
Evaluate what you’re saying no to—and why
Why it matters: Strategic clarity doesn’t show up in the middle of Slack notifications. It needs protected time.
B. Relationship Building
Reconnect with high-leverage investors, advisors, or partners
Follow up with top-performing team members
Reach out to peers in your ecosystem
Why it matters: The quality of your network has compounding value. Rebuilding or strengthening it is never a waste.
C. Founder Well-Being
Walk during 1:1s instead of multitasking
Schedule a midweek workout block
Actually eat lunch without your laptop
Why it matters: Burned out founders make short-sighted decisions. A clear head is one of your most strategic assets.
D. Deep Work
Carve out 90-minute blocks for non-interrupted focus
Write key narratives (investor memos, hiring docs, pitch decks)
Solve complex problems that require sustained thought
Why it matters: Deep work creates leverage. Quick tasks create busy
work.
E. Business Building
Design hiring scorecards
Review top customer churn cases
Build internal docs that align your team
Clarify decision frameworks for others to follow
Why it matters: These are the things that build the machine—so you don’t stay stuck running it.
3. A Framework: The Focus Time Reinvestment Plan
Use this framework to decide how to spend the hours your VA saves you.
Category | Example Activities | % of Reclaimed Time |
Strategic Thinking | Roadmap, priorities, company design | 30% |
Deep Work | Narrative building, solving stuck problems | 25% |
Team & Relationships | High-value conversations, hiring calibration | 15% |
Recovery | Mental bandwidth, reflection, walking breaks | 15% |
Admin & Oversight | Reviews, approvals, async checks | 15% |
You don’t need to follow this exactly. But without a rough split, you’ll default to admin again.
4. Real Example: From Admin Swamp to Strategic Clarity
Before working with EVA Works: A seed-stage founder was spending 12+ hours a week on scheduling, inbox filtering, team coordination, and basic reporting.
She was constantly “in it” and rarely had time to zoom out.
After 6 weeks with an EVA:
Admin time dropped by 10–12 hours per week
She used the time to rewrite her investor memo and hiring plan
She hosted 4 focused candidate calls that landed a critical hire
She restructured her weekly priorities to match her actual strategy
Result: Not just “more time”—better decisions, more alignment, and faster execution.
5. What to Avoid: 3 Time Reinvestment Traps
Trap #1: Replacing Admin with Admin
You offload calendar work—but then spend the time inside project management tools assigning tiny tasks. That’s not leverage.
Fix: Use your assistant to own and run these systems. Ask, “Should I be doing this at all?”
Trap #2: Filling Space With More Meetings
Just because you can add calls doesn’t mean you should. More calls = more switching = more fatigue.
Fix: Use the extra hours for thinking, not just talking.
Trap #3: Defaulting to Reactive Mode
The minute time opens up, Slack, email, and pings rush in to fill it.
Fix: Block your calendar for “Focus Time.” Don’t leave it up to chance.
6. Your EVA Should Help You Protect This Time
One of the most overlooked benefits of a VA or EVA is not just giving you time—it’s helping you protect it.
Your EVA can:
Block focus time on your calendar
Deflect or reschedule low-priority meetings
Batch questions into weekly digests
Handle back-and-forth comms
Remind you when you’re slipping into busywork
Time is leverage. But protected time is executive power.
7. Set a 30-Day Time Upgrade Goal
Want to make this stick? Set a clear goal for how you’ll reinvest your new time.
Example:
“By the end of the month, I will use 5 hours/week of saved time to design our customer success playbook and finalize the next two strategic hires.”
Give your EVA visibility into that goal—and let them help you structure the week to hit it.
Final Thought
You didn’t hire a VA just to save time. You hired them so you could spend your time better.
Don’t waste the hours you just bought back.
Use them to think, to focus, to recover, to build—so your company grows, your decisions improve, and your leadership becomes unshakable.
The best founders don’t just reclaim time. They invest it like capital.
